Privacy Policy

1. Introduction

Angler's Academy ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website anglersacademy.co.uk and use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

By using our website, you consent to the data practices described in this policy. If you do not agree with the practices described, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide to us when you:

• Register for an account or subscribe to our services
• Contact us via email, phone, or contact forms
• Participate in our mini-games or interactive features
• Subscribe to our newsletter or marketing communications
• Complete surveys or provide feedback

This information may include:

• Name and contact information (email address, phone number)
• Postal address
• Account credentials (username, password)
• Game progress and FS points data
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behaviour, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device identifiers
• Cookies and similar tracking technologies (see our Cookie Policy)

2.3 Information from Third Parties

We may receive information about you from third-party services, such as:

• Google Analytics (website analytics)
• Payment processors (if applicable)

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Provision

• To provide, maintain, and improve our services
• To process transactions and manage accounts
• To deliver educational content and courses
• To operate and maintain our mini-games and interactive features
• To track FS points and game progress

3.2 Communication

• To respond to your inquiries and provide customer support
• To send administrative information and updates
• To send marketing communications (with your consent)
• To notify you about changes to our services

3.3 Analytics and Improvement

• To analyze website usage and user behaviour
• To improve our website functionality and user experience
• To conduct research and analytics
• To detect and prevent fraud or abuse

3.4 Legal Compliance

• To comply with legal obligations
• To enforce our Terms of Service
• To protect our rights and the rights of our users
• To respond to legal requests and prevent harm

4. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on the following legal bases:

• Consent: When you have given clear consent for us to process your data for specific purposes (e.g., marketing communications)
• Contract: When processing is necessary for the performance of a contract with you (e.g., providing our services)
• Legal Obligation: When processing is necessary to comply with a legal obligation
• Legitimate Interests: When processing is necessary for our legitimate interests (e.g., website analytics, security) and does not override your rights and freedoms

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

• Hosting and cloud storage providers
• Analytics providers (e.g., Google Analytics)
• Email service providers
• Payment processors

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5.5 We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

7. Your Rights Under UK GDPR

As a data subject under UK GDPR, you have the following rights:

7.1 Right of Access

You have the right to request access to your personal data and receive a copy of the information we hold about you.

7.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data.

7.3 Right to Erasure ("Right to be Forgotten")

You have the right to request deletion of your personal data in certain circumstances.

7.4 Right to Restrict Processing

You have the right to request restriction of processing of your personal data in certain circumstances.

7.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and to transmit it to another controller.

7.6 Right to Object

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.

7.7 Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw your consent at any time.

7.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have violated your data protection rights.

ICO Contact: ico.org.uk | Phone: 0303 123 1113

To exercise any of these rights, please contact us at:

Email: [email protected]

Address: 15 Angler's Way, Birmingham, B1 1AA, United Kingdom

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication
• Secure hosting infrastructure
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. International Data Transfers

Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the ICO
• Adequacy decisions by the UK government
• Other legally recognized transfer mechanisms

10. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we discover that we have collected information from a child under 13, we will delete that information promptly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Google Services

We use Google services, including Google Analytics, which may collect and process information about your use of our website. For information about how Google uses data, please visit:

• Google Privacy Policy
• How Google uses data when you use our partners' sites

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

13. Categories of Personal Data

We process the following categories of personal data:

13.1 Identity Data

Includes first name, last name, username, title, date of birth, and gender (if provided).

13.2 Contact Data

Includes billing address, delivery address, email address, and telephone numbers.

13.3 Financial Data

Includes payment card details and billing information (processed securely through third-party payment processors).

13.4 Transaction Data

Includes details about payments and purchases you have made through our Service.

13.5 Technical Data

Includes internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.

13.6 Profile Data

Includes your username, password, preferences, feedback, survey responses, game progress, FS points, and course completion data.

13.7 Usage Data

Includes information about how you use our website and services, including pages visited, time spent on pages, click patterns, and navigation paths.

13.8 Marketing and Communications Data

Includes your preferences in receiving marketing from us and our third parties, and your communication preferences.

14. Data Storage and Retention Periods

14.1 Storage Location

Your personal data is stored on secure servers located within the European Economic Area (EEA) and the United Kingdom. Some data may be processed by third-party service providers who may store data outside the EEA, but only with appropriate safeguards in place.

14.2 Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Data: Retained for the duration of your account plus 7 years after account closure (for legal and tax purposes)
• Transaction Data: Retained for 7 years after the transaction (for accounting and legal requirements)
• Marketing Data: Retained until you withdraw consent or opt-out
• Analytics Data: Retained for 26 months (Google Analytics default retention period)
• Game Progress and FS Points: Retained for the duration of your account
• Contact Form Submissions: Retained for 3 years after last contact

14.3 Deletion

When data is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws. You may request deletion of your data at any time by contacting us.

15. Automated Decision-Making and Profiling

We may use automated processing, including profiling, to:

• Personalize content and recommendations based on your browsing history and preferences
• Analyze user behaviour to improve our services
• Detect and prevent fraud or abuse
• Provide targeted advertising (with your consent)

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you. If you wish to exercise this right, please contact us.

16. Third-Party Service Providers

We work with the following categories of third-party service providers who may process your personal data:

16.1 Hosting and Infrastructure

• Cloud hosting providers for website and data storage
• Content delivery networks (CDNs) for faster content delivery

16.2 Analytics and Marketing

• Google Analytics for website analytics
• Google AdSense for advertising (if applicable)
• Email marketing platforms for newsletter delivery

16.3 Payment Processing

• Payment processors (e.g., Stripe, PayPal) for secure payment handling
• These providers handle payment data in accordance with PCI DSS standards

16.4 Customer Support

• Customer support platforms for managing inquiries
• Help desk software for ticket management

All third-party service providers are contractually obligated to:

• Process data only for specified purposes
• Implement appropriate security measures
• Comply with applicable data protection laws
• Not use your data for their own purposes

17. Exercising Your Rights - Detailed Procedures

17.1 How to Submit a Request

To exercise any of your rights, please contact us at [email protected] with:

• Your full name and email address associated with your account
• A clear description of the right you wish to exercise
• Any relevant details to help us locate your data
• Proof of identity (to prevent unauthorized access)

17.2 Response Times

We will respond to your request within one month of receipt. If your request is complex or we receive multiple requests, we may extend this period by up to two additional months, and we will inform you of this extension within one month.

17.3 Fees

We do not charge a fee for exercising your rights, unless your request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act on the request.

17.4 Examples of Requests

• Access Request: "I would like a copy of all personal data you hold about me"
• Rectification Request: "Please update my email address from [email protected] to [email protected]"
• Erasure Request: "Please delete my account and all associated personal data"
• Portability Request: "I would like to receive my game progress data in a machine-readable format"

18. Data Breach Notification

In the unlikely event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will:

• Notify you without undue delay (within 72 hours where feasible)
• Describe the nature of the breach
• Explain the likely consequences
• Detail the measures we are taking to address the breach
• Provide advice on steps you can take to protect yourself

We will also report the breach to the ICO within 72 hours if it poses a risk to individuals' rights and freedoms.

19. Special Categories of Personal Data

We do not intentionally collect "special categories" of personal data (such as information about your health, racial or ethnic origin, political opinions, religious beliefs, etc.) unless you voluntarily provide such information.

If you do provide such information (for example, in a survey or feedback form), we will process it only with your explicit consent and in accordance with applicable data protection laws.

20. Marketing Communications

20.1 Opt-In Consent

We will only send you marketing communications if you have opted in to receive them. You can opt in by:

• Checking the relevant box when registering for an account
• Subscribing to our newsletter
• Explicitly requesting marketing communications

20.2 Opting Out

You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Updating your preferences in your account settings
• Contacting us directly at [email protected]

20.3 Service Communications

Please note that even if you opt out of marketing communications, we may still send you important service-related messages, such as account updates, security notifications, and changes to our Terms or Privacy Policy.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending an email notification (for significant changes)
• Displaying a prominent notice on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Version History:

• Version 1.0 - November 2025: Initial Privacy Policy

22. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: